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Web Site Design and Web Marketing Tips Blog

Why inconsisent NAP (Name, Address, Phone) info can get you in trouble with Google

Posted On: 16 June 2016 Posted By: admin

NAP information or “Name, Address, Phone” Citations are about the most basic, primal thing you can display on your website. For local businesses, probably the most important as well. What about offsite on other web locations (directories, search engines, etc)? Many times, this information is randomly gathered by old web crawls, data records, etc. and …

3 signs that your website annoys visitors

Posted On: 20 April 2016 Posted By: admin

What truly matters in regards to the success of your website for your business is whether or not your site is usable – and to what degree. How can we determine this? There are a few warning signs that indicate whether information on your site is delivered to users in a way that’s easily digestible …

7 Web Design Trends Here to Stay

Posted On: 22 March 2016 Posted By: admin

Happy Spring! We wanted to post a great article from our friends at Website Magazine that we thought you would all enjoy. It covers some component of web design that are not going away. Make sure to take a few minutes to review and you’ll get some great takeaways. 7 Web Design Trends Here to …

Choosing the Right Color Palette for your Brand

Posted On: 9 February 2016 Posted By: admin

Sometimes, the color you choose to represent your company’s brand is almost as important the product or service that you sell. There are serious psychological factors that are proven to be a deciding influence for consumers when making a buying decision. When choosing a new color palette for your brand or changing your existing one, …

Social Media Tips 2016

Posted On: 19 January 2016 Posted By: admin

Here are some social media tips for 2016 designed to help you have your best year ever! 1. Build Your Brand and Your Business’s Brand (Separately) A missed opportunity by many businesses is that they try and market or brand themselves or the business. You want to create as many connections to the top (business). …

The Evolution of SEO

Posted On: 3 December 2015 Posted By: admin

On August 6, 1991, Tim Berners-Lee published the very first website. It wasn’t until 1997, or thereabouts, that anyone uttered the phrase “Search Engine Optimization.” According to leading search engine expert Danny Sullivan, the phrase “Search Engine Optimization” probably came into use in 1997, but webmasters and others who recognized the value of having a …

83% of Consumers now EXPECT this from your company.

Posted On: 14 July 2015 Posted By: admin

Since April’s recent Algorithm update mandating that web sites be mobile compatible in order to stay atop of the search engines a lot has happened. First, many companies have seen their rankings plummet with Google. Our phones have been busy with “Why is this happening?”. Many times, this is the reason. Second, a recent survey of …

5 ways to improve your website’s visitor experience

Posted On: 18 June 2015 Posted By: admin

Whether you sell goods and services, the goal of your web site should always be to provide a rewarding experience that encourages visitors to explore, act, and return. This can be a tough balancing act, however. Many times, clients try to do too much and offer too much content, making it difficult for visitors to act or become engaged. …

The Top 3 Things To Think About When Outsourcing Your SEO

Posted On: 19 May 2015 Posted By: admin

When Google’s Algorithm made a very large update in 2013, the SEO landscape changed forever. We saw a complete change in the traditional approach to getting links and building domain authority. This change ultimately brought content marketing into the forefront because we now know that this is the ONLY way to build quality links and …

Half of Small Businesses Spend Less than $300 Per Month on Online Marketing

Posted On: 16 April 2015 Posted By: admin

BrightLocal (an online seo analytics tools provider) recently released their annual internet marketing survey of small- to medium-sized businesses. Their survey covered more than 736 small businesses. These are all employers that have less than 50 employees to be qualified as respondents.  Top Takeaways from the Survey We see that more small businesses plan to increase …