877-490-8324I love Will Ferrell. I remember the first time I saw him on Saturday Night Live (I think it was the Spartan Cheerleader Skit). I laughed for 10 minutes straight. I knew that he was a special talent. I’m an SNL buff all the way back into 1980’s when I was in high school (showing …
How Google’s new rules might affect your web site.
Cute, isn’t he? What I want to talk about this week is a different type of “Panda”, however. Last year, Google launched a series of updates to their search algorithm (their “RULES”) with a code name “Panda” Yes, they think they’re the CIA now… They recently (last week) announced that a new Panda update is …
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How to use landing sites and pages to grow your business.
Some of you might have heard of landing pages. They are sometimes referred to as a “Splash Pages” or “Lead Capture Pages” or “Landing Sites”. Traditionally, these are used very specifically in marketing (search engine, email, direct mail, etc) as a way to direct a prospect or customer response to a very specific web page …
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How high is the fence around your “herd” of customers?
What is the most valuable asset that your business owns? Your building? Your equipment? Your inventory? Your intellectual property? ALL WRONG. Not even the operating capital that you have in the bank is as valuable as this one asset that most business owners overlook…. It is your CUSTOMERS. Once you’ve sold a product or service …
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Are you boring your customers to death?
6 Seconds…. Statistically speaking, when someone visits your web site you have approximately 6 seconds to do one of two things: A. Intriguing them into continuing reading or browsing (and possibly calling, making a purchase, or signing up for some sort of offer) B. Boring them to death and making them leave (maybe never to …
Are you missing out on future sales with your web site?
One of the biggest problems I see with companies and their web sites when it comes to generating sales is that they do not “capture” the email addresses of visitors. Most companies expect a visitor to come to their web site and immediately make a call or a purchase. It rarely works that way. It’s called …
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What does your web site and Joan Rivers have in common?
It reads like a really bad joke, I know… “What does your web site and Joan Rivers have in common?” Answer: “From time to time, they both need a facelift!” (I won’t quit my day job…) My point is, though, that most business owners build their web sites and let years go by before they …
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Don’t miss out on this HUGE segment of potential customers.
It’s hard to believe for some, but experts predict that mobile will overtake desktop PC usage by consumers in the next 24-36 months. Whether they use a smartphone or a tablet PC, consumers are making it clear that they want to be able to take their browsing experience with them on their terms. Statistically, here’s …
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