How to Increase User Acquisition With Mobile App Development

Today, there are about 2.2 million apps in the Apple App store and 2.6 million apps in the Google Play Store. Mobile Apps account for about 92 percent of all the users time spent on mobile in the U.S. With every passing day, it is becoming an increasing challenge to have a company’s app be unique and really stand out. User acquisition is probably the most important metric through which all organizations, with a footprint in mobile apps, measure how much value is being added to their top line.

Measurement of User Acquisition

User acquisition is measured primarily through two metrics – install rate and number of installs. These two metrics are the most important ways through which one can tell if their apps are being successful in reaching out to the key demographic. Marketers, however, use other metrics as well to properly evaluate the success of their apps:

  • * Cost per install (CPI) – This about $3.15 in the U.S. This is an expensive and not an efficient way to acquire users.
  • * Cost Per Action (CPA) – This is defined as the cost of converting a customer.
  • * ROI – This is used to determine if the users who have been acquired are actually adding value to the company.
  • * Customer acquisition cost (CAC) – This is defined as the total acquisition cost divided by total new customers.

User Acquisition Tools

App Store Optimization or ASO

It is important to optimize one’s app inside the App store after it is launched. Keywords should be put in the (app) app description and the app title. However, care should be taken to ensure that there is no keyword stuffing. Through the title and the description, you have to strive to convey to the key demography the benefits of using our app.

Social Media

Social media is one of the most important parts of any user acquisition strategy. Social media is a great way to reach out to the target audience. Some of the common strategies employed by marketers when working with social media are to follow industry leaders and well-known communities. Social media is probably the easiest and the quickest way to reach out to the key demography by making content go viral etc.


The key to a successful marketing strategy is smart segmentation. Targeting the right customer can increase conversions substantially as opposed to reaching out to an indiscriminate group of customers. Having said that, it is not an easy task to target the right customer for app marketing. Some methods that might help in segmentation are:

  • * Create a profile of your top customers in order to better target the future users.
  • * When building segments, it is important to have more than one with separately defined parameters in order to be able to reach out to customers with separate goals.

Video Ads

According to e-marketer, digital ad buys in 2017 will top $82 billion and video ads will account for about 15% of that. Mobile video ads consumption is increasing at the rate of 100% every year. Video content is hugely popular. In fact, speculation is that video ads may rival social media as a viable marketing strategy in the coming few years. Some of the most common tools used for video ads are Loop Me, Inneractive, and YouTube Mobile Video Ads.

Content Marketing

Content marketing is a very good way to reach out and increase the user acquisition for any app. There are many platforms online which allow you to sign up and talk about your product for free. However, just engaging these platforms in order to market one’s product will not work. Instead, you need to participate and engage customers and convince them into trying out your products. This will happen primarily through engagement via refreshing, entertaining and informative content. Some of these content platforms are Buzzfeed, StumbleUpon, Product Hunt and Quora.

The Inbound Lead Generation Checklist

This month, we are sharing a really solid Infographic from Website Magazine that highlights the key components of Lead Generation. Lead Generation is the lifeblood of every business, large or small. If your business does not have lead flow, your company will die on the vine. Read the article..

How to Build a Customer Retention Strategy

One of the most effective and cheapest things you can do to grow your business is to expand the amount that you sell to your existing customers. It costs far more to acquire a new customer than it does to up-sell an existing one. Customer retention is an area that most business fail in. Here is a great article that provides some useful tips on developing a customer retention strategy: 


3 Reasons Why Backlinks Matter in SEO

Want more leads next year? You need Better SEO. Here is a great article that explains one of the most crucial elements of SEO:

After reading the article, circle back to us and check out our new, no-risk, onsite SEO consult plan: 

We’ll move the SEO needle for you and get you started down the path to better rankings and more leads, or it’s free.

Thought of the day…

Does your market have the money and the need for what you’re selling? Some markets are loaded with need, but simply have no budget.

Thought of the day…

80% of your company’s profits come from 20% of your customers. Find out which ones these are and offer them more valuable, premium services.

Thought of the day…

What is your USP (unique selling proposition)? How can you position your company as the only game in town, whereby not only do clients buy from you, but what you do for them solves a problem that keeps them up at night? What can you GUARANTEE??

Thought of the day…

There are only three ways to grow a business:

A. Increase the number of customers.
B. Increase the average transaction amount per customer.
C. Increase the number of transactions per customer.

What can you do today to affect at least one of these three??

Need some ideas, call us or click here to schedule strategy session with us.

Thought of the day…

You cannot create desire in the marketplace. Your pockets are not deep enough. You have to find that desire that already exists and then channel it and direct it to your products and services (which you may need to modify as well to fit that need that already exists). Find out what your customers already need and GIVE IT TO THEM. Figure out the gap between what your customer’s current situation is and where they desire it to be and sell it to them. PERIOD.


Building Trust with Customers on your website with an effective About Us page

Most websites have product descriptions and high-quality images, but an effective “About Us” page can persuade visitors as they decide whether to buy from you.  When potential customers find you as a result of a Google search, for example, they will seek an understanding of not just your product range but also your team and company. Many times, customers attempt to minimize their personal risk by looking for reassuring information about your operation. Most companies fail to provide visitors with enough information to give them that “warm and fuzzy” feeling.

Below, are some ideas for an effective “About Us” page.


Take some time to conduct a little research. For example, what do the “About Us” pages look like for other companies that you admire? Take a look at your competitors’ sites. Consider specific ways in which you can highlight additional experience and differentiate yourself from others.


Me, me, me is boring, boring, boring. We say that all the time here. What specific problems does your company solve for clients? Customers buy solutions, not things. Tailor your company’s background around that message.


What were your reasons for starting your company? What key events in your life made you do things the way you do in your business. Get real. People like real.


Hire a professional photographer and post some great shots of you, your team, offices, etc. Again, people want to relate to whom they do business with.


What is your company’s “USP” (unique selling point) – and why exactly should people do business with you? Show them your strengths and the things that make your company special, such as the years of experience you bring to your field or the lengths to which you go to source the best products. Ratings from any third parties that recommend your products and service levels are a great way of emphasizing your strengths. This is why it makes sense to refer to any awards you may have won on your “About Us” page.  If you received great praise from a particularly happy customer, ask them to use their positive review together with their name as a testimonial on your “About Us” page.


Be sure to place your “About Us” page in a visible position within your website. Make sure that it is a specific menu item in the site navigation bar and footer menu.