Most websites have product descriptions and high-quality images, but an effective “About Us” page can persuade visitors as they decide whether to buy from you. When potential customers find you as a result of a Google search, for example, they will seek an understanding of not just your product range but also your team and …
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2017 is right around the corner. Many companies are reflecting on the current year’s successes, failures, and planning for the new year ahead. Here are 5 SEO mistakes that you should avoid in 2017. 1. BAD KEYWORD RESEARCH Finding the right keywords can make or break a campaign. Don’t base your campaign on keywords that YOU …
Google reportedly updated it’s local search algorithm in the first week of September. The Local search community is calling it “Possum”. What exactly was the update? This is one of the biggest updates since Pigeon. However, it only impacted the local 3 pack and local finder, organic search results are completely unaffected from this update. …
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This past Friday, Google announced the launch of Penguin 4.0 as a core part of their algorithm. We’ve been waiting for this release for most of this year. The details about launch dates, how it might work, and other details have been hazy at best. Overall, our clients are faring pretty well. We are seeing a small decrease in the …
Well, summer is about half over. Hopefully, everyone is having a great summer so far, taking some time for friends and family as well as some much needed vacation time. We’ve been busy as usual here, so much so that we didn’t have much time this month for a “web” oriented Blog post. Instead, we …
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NAP information or “Name, Address, Phone” Citations are about the most basic, primal thing you can display on your website. For local businesses, probably the most important as well. What about offsite on other web locations (directories, search engines, etc)? Many times, this information is randomly gathered by old web crawls, data records, etc. and …
What truly matters in regards to the success of your website for your business is whether or not your site is usable – and to what degree. How can we determine this? There are a few warning signs that indicate whether information on your site is delivered to users in a way that’s easily digestible …
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Happy Spring! We wanted to post a great article from our friends at Website Magazine that we thought you would all enjoy. It covers some component of web design that are not going away. Make sure to take a few minutes to review and you’ll get some great takeaways. 7 Web Design Trends Here to …
Sometimes, the color you choose to represent your company’s brand is almost as important the product or service that you sell. There are serious psychological factors that are proven to be a deciding influence for consumers when making a buying decision. When choosing a new color palette for your brand or changing your existing one, …
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Here are some social media tips for 2016 designed to help you have your best year ever! 1. Build Your Brand and Your Business’s Brand (Separately) A missed opportunity by many businesses is that they try and market or brand themselves or the business. You want to create as many connections to the top (business). …
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