877-490-8324From time to time, clients and prospects share with us certain SEO services they come across that appear cheaper and easier. There are a lot of good SEO and web marketing companies out there, so we always try to keep abreast of new developments, services, etc. in the SEO world. However, there are a few …
Google’s Panda 4.0 update has arrived. What your business needs to know.
On May 20th, Google’s SEO Spam Supercop, Matt Cutts, announced on his Twitter feed that Google had just begun rolling out Panda 4.0. Before we address the specifics of what you need to know, let’s do a quick review of what Panda is… What is Panda? Panda is an algorithm update, started in February 2011, …
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Which Social Media Channels Are Best for Your Business?
Social media can be a confusing topic for many companies. Even though many of us use it personally in our lives, many business owners are still not sure how to use it in their businesses in the most effective way. Most companies know that they should be participating, but many don’t have the time or even …
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5 Common Marketing Mistakes to Avoid
Mistake #1: Neglecting to Really Know Who Your Customers Are When you build your business, you have a certain idea of who the product and services are for, but what if you’re wrong? Some companies make the monumental mistake of marketing to the wrong person. As a rule of thumb, the one with the purse-strings …
Google Goes for a Ride
A study by J.D. Power found that in 2012, 47 percent of vehicle owners indicated they used a downloaded app on their smartphone for navigation in their vehicle, compared with 37 percent in 2011. Notably, 46 percent of owners indicate they “definitely would not” or “probably would not” repurchase a factory-installed navigation system if their …
Native Advertising Predicted to Be Big in 2014
In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about .1 percent. …
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A New Year’s Business Check-up
As 2013 comes to a close, we want to wish you and yours all the very best for the upcoming 2014. It’s been a great year here at AutoWeb Technologies and we’re just so fortunate to be able to do what we do here everyday. Thank you again for all you do for us as …
Social Media Grows Stronger Than Ever.
From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy: The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.” YouTube reaches more U.S. adults aged 18-24 than any cable network …
The Video Advertising Advantage
According to a study conducted by Nielsen, online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences. Two key findings: Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video. Online video ads score higher impact than TV ads on …
You mean some of those reviews are fake?!
Obviously, some online reviews are fake. According to a 2012 report from Gartner Research, “between two and six percent of online reviews are fake or deceptive.” Jenny Sussin, a Gartner analyst and co-author of the report, found that, “In the hospitality industry, you are more likely to see bookings go up when you have better …
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