877-490-8324Mistake #1: Neglecting to Really Know Who Your Customers Are When you build your business, you have a certain idea of who the product and services are for, but what if you’re wrong? Some companies make the monumental mistake of marketing to the wrong person. As a rule of thumb, the one with the purse-strings …
Google Goes for a Ride
A study by J.D. Power found that in 2012, 47 percent of vehicle owners indicated they used a downloaded app on their smartphone for navigation in their vehicle, compared with 37 percent in 2011. Notably, 46 percent of owners indicate they “definitely would not” or “probably would not” repurchase a factory-installed navigation system if their …
Native Advertising Predicted to Be Big in 2014
In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about .1 percent. …
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A New Year’s Business Check-up
As 2013 comes to a close, we want to wish you and yours all the very best for the upcoming 2014. It’s been a great year here at AutoWeb Technologies and we’re just so fortunate to be able to do what we do here everyday. Thank you again for all you do for us as …
Social Media Grows Stronger Than Ever.
From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy: The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.” YouTube reaches more U.S. adults aged 18-24 than any cable network …
The Video Advertising Advantage
According to a study conducted by Nielsen, online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences. Two key findings: Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video. Online video ads score higher impact than TV ads on …
You mean some of those reviews are fake?!
Obviously, some online reviews are fake. According to a 2012 report from Gartner Research, “between two and six percent of online reviews are fake or deceptive.” Jenny Sussin, a Gartner analyst and co-author of the report, found that, “In the hospitality industry, you are more likely to see bookings go up when you have better …
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Extreme Video Marketing
Many companies use video to promote the brand, products and services. Some are taking it to the extreme, using pretty amazing cameras like the GoPro to demonstrate a product from the user’s point of view. The GoPro camera was originally invented for surfers, to shoot the view inside the curl of a wave. But that …
Google Builds a Barge…
Not a virtual barge, a real barge, docked in San Francisco Bay. A second one has been towed into Portland Harbor, Maine and reportedly, two more are under construction. As with all things Google, there’s plenty of mystery because Google isn’t saying much. On November 6th, Google released this statement: “Although it’s still early days …
Keyword Encryption and You (an update)
As we’ve been reporting recently, keyword encryption means that Google will no longer reveal the keywords that sent traffic to websites from search queries. By the end of 2013, Google intends to encrypt all keyword search activity, with the exception of clicks on Adwords PPC ads. Much of SEO reporting is based on Google keyword …