877-490-8324This past Friday, Google announced the launch of Penguin 4.0 as a core part of their algorithm. We’ve been waiting for this release for most of this year. The details about launch dates, how it might work, and other details have been hazy at best. Overall, our clients are faring pretty well. We are seeing a small decrease in the …
6 things your small business should do this summer
Well, summer is about half over. Hopefully, everyone is having a great summer so far, taking some time for friends and family as well as some much needed vacation time. We’ve been busy as usual here, so much so that we didn’t have much time this month for a “web” oriented Blog post. Instead, we …
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Why inconsisent NAP (Name, Address, Phone) info can get you in trouble with Google
NAP information or “Name, Address, Phone” Citations are about the most basic, primal thing you can display on your website. For local businesses, probably the most important as well. What about offsite on other web locations (directories, search engines, etc)? Many times, this information is randomly gathered by old web crawls, data records, etc. and …
3 signs that your website annoys visitors
What truly matters in regards to the success of your website for your business is whether or not your site is usable – and to what degree. How can we determine this? There are a few warning signs that indicate whether information on your site is delivered to users in a way that’s easily digestible …
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7 Web Design Trends Here to Stay
Happy Spring! We wanted to post a great article from our friends at Website Magazine that we thought you would all enjoy. It covers some component of web design that are not going away. Make sure to take a few minutes to review and you’ll get some great takeaways. 7 Web Design Trends Here to …
Choosing the Right Color Palette for your Brand
Sometimes, the color you choose to represent your company’s brand is almost as important the product or service that you sell. There are serious psychological factors that are proven to be a deciding influence for consumers when making a buying decision. When choosing a new color palette for your brand or changing your existing one, …
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Social Media Tips 2016
Here are some social media tips for 2016 designed to help you have your best year ever! 1. Build Your Brand and Your Business’s Brand (Separately) A missed opportunity by many businesses is that they try and market or brand themselves or the business. You want to create as many connections to the top (business). …
The Evolution of SEO
On August 6, 1991, Tim Berners-Lee published the very first website. It wasn’t until 1997, or thereabouts, that anyone uttered the phrase “Search Engine Optimization.” According to leading search engine expert Danny Sullivan, the phrase “Search Engine Optimization” probably came into use in 1997, but webmasters and others who recognized the value of having a …
83% of Consumers now EXPECT this from your company.
Since April’s recent Algorithm update mandating that web sites be mobile compatible in order to stay atop of the search engines a lot has happened. First, many companies have seen their rankings plummet with Google. Our phones have been busy with “Why is this happening?”. Many times, this is the reason. Second, a recent survey of …
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5 ways to improve your website’s visitor experience
Whether you sell goods and services, the goal of your web site should always be to provide a rewarding experience that encourages visitors to explore, act, and return. This can be a tough balancing act, however. Many times, clients try to do too much and offer too much content, making it difficult for visitors to act or become engaged. …
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