What is the Possum update and how it affects Local Pack.

Google reportedly updated it’s local search algorithm in the first week of September. The Local search community is calling it “Possum”. What exactly was the update? This is one of the biggest updates since Pigeon. However, it only impacted the local 3 pack and local finder, organic search results are completely unaffected from this update. …

Why inconsisent NAP (Name, Address, Phone) info can get you in trouble with Google

NAP information or “Name, Address, Phone” Citations are about the most basic, primal thing you can display on your website. For local businesses, probably the most important as well. What about offsite on other web locations (directories, search engines, etc)? Many times, this information is randomly gathered by old web crawls, data records, etc. and …

83% of Consumers now EXPECT this from your company.

Since April’s recent Algorithm update mandating that web sites be mobile compatible in order to stay atop of the search engines a lot has happened. First, many companies have seen their rankings plummet with Google. Our phones have been busy with “Why is this happening?”. Many times, this is the reason. Second, a recent survey of …