Whether you sell goods and services, the goal of your web site should always be to provide a rewarding experience that encourages visitors to explore, act, and return. This can be a tough balancing act, however. Many times, clients try to do too much and offer too much content, making it difficult for visitors to act or become engaged. …
Continue reading “5 ways to improve your website’s visitor experience”
When Google’s Algorithm made a very large update in 2013, the SEO landscape changed forever. We saw a complete change in the traditional approach to getting links and building domain authority. This change ultimately brought content marketing into the forefront because we now know that this is the ONLY way to build quality links and …
Continue reading “The Top 3 Things To Think About When Outsourcing Your SEO”
BrightLocal (an online seo analytics tools provider) recently released their annual internet marketing survey of small- to medium-sized businesses. Their survey covered more than 736 small businesses. These are all employers that have less than 50 employees to be qualified as respondents. Top Takeaways from the Survey We see that more small businesses plan to increase …
Continue reading “Half of Small Businesses Spend Less than $300 Per Month on Online Marketing”
This is HUGE news from Google… Google has made a formal announcement about their mobile algorithm change. April 21st marks the day that Google will be rolling out their mobile-friendly ranking factor into their algorithm. Google said that this new ranking factor will run in real-time, so if you do miss this April 21st deadline, …
Onsite SEO is very important. Google’s recent algorithm updates, like Penguin, have transformed the SEO industry. For many years, there was a tremendous shift from onsite SEO (page content, onsite blogs, page markup, etc) to offsite SEO tactics (aka: link building). However, onsite SEO (site structure, content quality, and usability) has come back into the spotlight …
First off, Happy New Year!!! Hope you and yours had a fantastic and safe holiday season. We’ve received some really great comments and feedback from many of you in regards to part one of our New Year’s Business Checkup. Many of you have expressed optimism about 2015 and are prepared to buckle down and have …
Continue reading “A New Year’s Business Checkup 2015 – PART TWO – The 3 P’s!!”
As 2014 comes to a close, we want to wish you and yours all the very best for the upcoming 2015. It’s been a great year here at AutoWeb Technologies and we’re just so fortunate to be able to do what we do here everyday. Thank you again for all you do for us as …
Continue reading “A New Year’s Business Checkup 2015 – PART ONE”
In today’s digital world, it seems like every company has a blog to round out its digital footprint. Some blogs are better at delivering relevant content and others are better at posting an instant viral hit. But what does it take to find that sweet spot between the two? Here are five elements for a successful …
When it comes to engaging customers or followers on social media, there are certain unwritten rules that you should be abide by. Even though some of these rules may be obvious to social media professionals, it is always a good idea to re-evaluate these strategies every six months because even the savviest social professionals can fall into the trap of posting …
For small companies who are just getting started in SEO, thinking about keywords and trying to understand how the search engines work is very important. Keyword research should be the foundation of your SEO campaign when you’re trying to position yourself in your market and for the search engines. Keywords are, at the end of …
Continue reading “The secret to keyword success for smaller companies in local markets.”
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