From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy:
- The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.”
- YouTube reaches more U.S. adults aged 18-24 than any cable network – If you’ve been putting off adding video to your strategy, now’s the time to give it a go.
- Every second, two new members join LinkedIn – Make sure you share consistently to your LinkedIn company page and profile by, for example, scheduling your posts.
- 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them – there are probably very few times when they’re not connected to the web in some way and using social media.
Regarding that last point, social media marketing, local SEO and email marketing will help you get the attention of those mobile device junkies!
Click here to read the complete list of Surprising Social Media Statistics.