877-490-8324According to a study conducted by Nielsen, online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences. Two key findings: Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video. Online video ads score higher impact than TV ads on …
Keyword Encryption and You (an update)
As we’ve been reporting recently, keyword encryption means that Google will no longer reveal the keywords that sent traffic to websites from search queries. By the end of 2013, Google intends to encrypt all keyword search activity, with the exception of clicks on Adwords PPC ads. Much of SEO reporting is based on Google keyword …
Google GOES DARK….
Well, the day many SEO professionals and web site owners hoped would never come, apparently did yesterday. It looks like Google has cut off keyword data altogether for SEO analysis. You’re probably asking “What?” and “Why?”. Let’s start with the “What”… What is keyword data? Keyword data tells us what search term someone uses to …
Google Goes In-Depth
Billions of internet searches happen every day through the various search engines such as Google, Bing, and Yahoo. Yet people do look to other sources for information and answers. Some people still consult the encyclopedia! In 2010, after 244 years, Encyclopedia Britannica went out of print. In an acknowledgment of the realities of the digital …
Why the telephone can be one of THE most powerful components to your SEO plan.
With smartphone texting, online messaging, social media, and email, many of us find ourselves using the phone less and less to communicate. This is true many times, unless you own a business. The phone, for most of businesses is the primary pipeline for inquiries and new sales. Statistically, 40% to 50% of highly qualified leads …
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11 reasons why WordPress websites are better than regular web sites
We get this question a lot lately… What is WordPress and what is so great about it? Whether you are building a new web site or redesigning a current web site, chances are that you are going to hear about WordPress or are already familiar with it. So, what is it….?? WordPress is an open …
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How to use landing sites and pages to grow your business.
Some of you might have heard of landing pages. They are sometimes referred to as a “Splash Pages” or “Lead Capture Pages” or “Landing Sites”. Traditionally, these are used very specifically in marketing (search engine, email, direct mail, etc) as a way to direct a prospect or customer response to a very specific web page …
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Are you boring your customers to death?
6 Seconds…. Statistically speaking, when someone visits your web site you have approximately 6 seconds to do one of two things: A. Intriguing them into continuing reading or browsing (and possibly calling, making a purchase, or signing up for some sort of offer) B. Boring them to death and making them leave (maybe never to …
What does your web site and Joan Rivers have in common?
It reads like a really bad joke, I know… “What does your web site and Joan Rivers have in common?” Answer: “From time to time, they both need a facelift!” (I won’t quit my day job…) My point is, though, that most business owners build their web sites and let years go by before they …
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Don’t miss out on this HUGE segment of potential customers.
It’s hard to believe for some, but experts predict that mobile will overtake desktop PC usage by consumers in the next 24-36 months. Whether they use a smartphone or a tablet PC, consumers are making it clear that they want to be able to take their browsing experience with them on their terms. Statistically, here’s …
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