Google Goes In-Depth

Billions of internet searches happen every day through the various search engines such as Google, Bing, and Yahoo. Yet people do look to other sources for information and answers. Some people still consult the encyclopedia! In 2010, after 244 years, Encyclopedia Britannica went out of print. In an acknowledgment of the realities of the digital age — and of competition from the Web site Wikipedia — Encyclopaedia Britannica decided to focus primarily on its online encyclopedias and educational curriculum for schools. Some encyclopedias are still available on DVD as well.

The original search engine…

Encyclopedias and other information sources may have been just as handy as search engines when we were tied to desktops and laptops. Now, however, mobile devices have given search engines an advantage in terms of convenience and Google is now on a mission to have the answers for anything and everything a person could want to know.

Last year, Google conducted the Daily Information Needs Study to get some insight into what people want to know, but don’t search for. From the research, Google learned that about 10% of users’ daily information needs involve learning about a broad topic. With the recently released feature, In-Depth Articles, Google intends to deliver relevant, high quality content that will help the searcher explore a topic in-depth.

This article explains the steps that help Google find your content—With proper content marketing and content creation/syndication maybe you’ll be rewarded for your high quality content with a spot in the in-depth search results block!