Some of you might have heard of landing pages. They are sometimes referred to as a “Splash Pages” or “Lead Capture Pages” or “Landing Sites”. Traditionally, these are used very specifically in marketing (search engine, email, direct mail, etc) as a way to direct a prospect or customer response to a very specific web page …
Continue reading “How to use landing sites and pages to grow your business.”
What is the most valuable asset that your business owns? Your building? Your equipment? Your inventory? Your intellectual property? ALL WRONG. Not even the operating capital that you have in the bank is as valuable as this one asset that most business owners overlook…. It is your CUSTOMERS. Once you’ve sold a product or service …
Continue reading “How high is the fence around your “herd” of customers?”
One of the biggest problems I see with companies and their web sites when it comes to generating sales is that they do not “capture” the email addresses of visitors. Most companies expect a visitor to come to their web site and immediately make a call or a purchase. It rarely works that way. It’s called …
Continue reading “Are you missing out on future sales with your web site?”
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