877-490-8324From time to time, clients and prospects share with us certain SEO services they come across that appear cheaper and easier. There are a lot of good SEO and web marketing companies out there, so we always try to keep abreast of new developments, services, etc. in the SEO world. However, there are a few …
Google’s Panda 4.0 update has arrived. What your business needs to know.
On May 20th, Google’s SEO Spam Supercop, Matt Cutts, announced on his Twitter feed that Google had just begun rolling out Panda 4.0. Before we address the specifics of what you need to know, let’s do a quick review of what Panda is… What is Panda? Panda is an algorithm update, started in February 2011, …
Continue reading “Google’s Panda 4.0 update has arrived. What your business needs to know.”
Which Social Media Channels Are Best for Your Business?
Social media can be a confusing topic for many companies. Even though many of us use it personally in our lives, many business owners are still not sure how to use it in their businesses in the most effective way. Most companies know that they should be participating, but many don’t have the time or even …
Continue reading “Which Social Media Channels Are Best for Your Business?”
5 Common Marketing Mistakes to Avoid
Mistake #1: Neglecting to Really Know Who Your Customers Are When you build your business, you have a certain idea of who the product and services are for, but what if you’re wrong? Some companies make the monumental mistake of marketing to the wrong person. As a rule of thumb, the one with the purse-strings …
Native Advertising Predicted to Be Big in 2014
In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about .1 percent. …
Continue reading “Native Advertising Predicted to Be Big in 2014”
4 reasons why content marketing is vital to growing your business
We’ve all heard the phrase “Cash is King”. In the online marketing world, Content isn’t far behind… Last year, as many of you know, there were many updates to Google’s algorithm with strange names assigned to these updates such as “Penguin” and “Panda”. For those of you who are not familiar with this, the short …
Continue reading “4 reasons why content marketing is vital to growing your business”
“If you’re not first, you’re last” – Ricky Bobby (from the movie Talladega Nights)
I love Will Ferrell. I remember the first time I saw him on Saturday Night Live (I think it was the Spartan Cheerleader Skit). I laughed for 10 minutes straight. I knew that he was a special talent. I’m an SNL buff all the way back into 1980’s when I was in high school (showing …
How Google’s new rules might affect your web site.
Cute, isn’t he? What I want to talk about this week is a different type of “Panda”, however. Last year, Google launched a series of updates to their search algorithm (their “RULES”) with a code name “Panda” Yes, they think they’re the CIA now… They recently (last week) announced that a new Panda update is …
Continue reading “How Google’s new rules might affect your web site.”
How to use landing sites and pages to grow your business.
Some of you might have heard of landing pages. They are sometimes referred to as a “Splash Pages” or “Lead Capture Pages” or “Landing Sites”. Traditionally, these are used very specifically in marketing (search engine, email, direct mail, etc) as a way to direct a prospect or customer response to a very specific web page …
Continue reading “How to use landing sites and pages to grow your business.”
How high is the fence around your “herd” of customers?
What is the most valuable asset that your business owns? Your building? Your equipment? Your inventory? Your intellectual property? ALL WRONG. Not even the operating capital that you have in the bank is as valuable as this one asset that most business owners overlook…. It is your CUSTOMERS. Once you’ve sold a product or service …
Continue reading “How high is the fence around your “herd” of customers?”