5 SEO Mistakes to avoid in 2017

  2017 is right around the corner. Many companies are reflecting on the current year’s successes, failures, and planning for the new year ahead. Here are 5 SEO mistakes that you should avoid in 2017. 1. BAD KEYWORD RESEARCH Finding the right keywords can make or break a campaign. Don’t base your campaign on keywords that YOU …

Penguin 4.0 and what you need to know.

This past Friday, Google announced the launch of Penguin 4.0 as a core part of their algorithm. We’ve been waiting for this release for most of this year. The details about launch dates, how it might work, and other details have been hazy at best. Overall, our clients are faring pretty well. We are seeing a small decrease in the …

Why inconsisent NAP (Name, Address, Phone) info can get you in trouble with Google

NAP information or “Name, Address, Phone” Citations are about the most basic, primal thing you can display on your website. For local businesses, probably the most important as well. What about offsite on other web locations (directories, search engines, etc)? Many times, this information is randomly gathered by old web crawls, data records, etc. and …

Social Media Tips 2016

Here are some social media tips for 2016 designed to help you have your best year ever! 1. Build Your Brand and Your Business’s Brand (Separately) A missed opportunity by many businesses is that they try and market or brand themselves or the business. You want to create as many connections to the top (business). …

The Evolution of SEO

On August 6, 1991, Tim Berners-Lee published the very first website. It wasn’t until 1997, or thereabouts, that anyone uttered the phrase “Search Engine Optimization.” According to leading search engine expert Danny Sullivan, the phrase “Search Engine Optimization” probably came into use in 1997, but webmasters and others who recognized the value of having a …

Google goes Old School

Onsite SEO is very important. Google’s recent algorithm updates, like Penguin, have transformed the SEO industry. For many years, there was a tremendous shift from onsite SEO (page content, onsite blogs, page markup, etc) to offsite SEO tactics (aka: link building). However, onsite SEO (site structure, content quality, and usability) has come back into the spotlight …

The 5 components of a successful Blog

In today’s digital world, it seems like every company has a blog to round out its digital footprint. Some blogs are better at delivering relevant content and others are better at posting an instant viral hit. But what does it take to find that sweet spot between the two? Here are five elements for a successful …

The 5 Unwritten Rules of Social Media

When it comes to engaging customers or followers on social media, there are certain unwritten rules that you should be abide by. Even though some of these rules may be obvious to social media professionals, it is always a good idea to re-evaluate these strategies every six months because even the savviest social professionals can fall into the trap of posting …