When it comes to engaging customers or followers on social media, there are certain unwritten rules that you should be abide by. Even though some of these rules may be obvious to social media professionals, it is always a good idea to re-evaluate these strategies every six months because even the savviest social professionals can fall into the trap of posting …

Continue reading “The 5 Unwritten Rules of Social Media”

For small companies who are just getting started in SEO, thinking about keywords and trying to understand how the search engines work is very important. Keyword research should be the foundation of your SEO campaign when you’re trying to position yourself in your market and for the search engines. Keywords are, at the end of …

Continue reading “The secret to keyword success for smaller companies in local markets.”

Most business owners know that Search Engine Optimization is a great marketing strategy. The main benefit is that it is much cheaper that many other advertising channels and you can get the correct message to the correct audience if done correctly. Most companies are now planning their marketing strategy for 2015 (Where did 2014 go??). …

Continue reading “7 surprising statistics about Search Engine Optimization (SEO)”

From time to time, clients and prospects share with us certain SEO services they come across that appear cheaper and easier. There are a lot of good SEO and web marketing companies out there, so we always try to keep abreast of new developments, services, etc. in the SEO world. However, there are a few …

Continue reading “5 SEO Services You Should Avoid”

On May 20th, Google’s SEO Spam Supercop, Matt Cutts, announced on his Twitter feed that Google had just begun rolling out Panda 4.0. Before we address the specifics of what you need to know, let’s do a quick review of what Panda is… What is Panda? Panda is an algorithm update, started in February 2011, …

Continue reading “Google’s Panda 4.0 update has arrived. What your business needs to know.”

Social media can be a confusing topic for many companies. Even though many of us use it personally in our lives, many business owners are still not sure how to use it in their businesses in the most effective way. Most companies know that they should be participating, but many don’t have the time or even …

Continue reading “Which Social Media Channels Are Best for Your Business?”

Mistake #1: Neglecting to Really Know Who Your Customers Are When you build your business, you have a certain idea of who the product and services are for, but what if you’re wrong? Some companies make the monumental mistake of marketing to the wrong person. As a rule of thumb, the one with the purse-strings …

Continue reading “5 Common Marketing Mistakes to Avoid”

In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about .1 percent. …

Continue reading “Native Advertising Predicted to Be Big in 2014”

We’ve all heard the phrase “Cash is King”. In the online marketing world, Content isn’t far behind… Last year, as many of you know, there were many updates to Google’s algorithm with strange names assigned to these updates such as “Penguin” and “Panda”. For those of you who are not familiar with this, the short …

Continue reading “4 reasons why content marketing is vital to growing your business”

I love Will Ferrell. I remember the first time I saw him on Saturday Night Live (I think it was the Spartan Cheerleader Skit). I laughed for 10 minutes straight. I knew that he was a special talent. I’m an SNL buff all the way back into 1980’s when I was in high school (showing …

Continue reading ““If you’re not first, you’re last” – Ricky Bobby (from the movie Talladega Nights)”