80% of your company’s profits come from 20% of your customers. Find out which ones these are and offer them more valuable, premium services.
What is your USP (unique selling proposition)? How can you position your company as the only game in town, whereby not only do clients buy from you, but what you do for them solves a problem that keeps them up at night? What can you GUARANTEE??
There are only three ways to grow a business:
A. Increase the number of customers.
B. Increase the average transaction amount per customer.
C. Increase the number of transactions per customer.
What can you do today to affect at least one of these three??
Need some ideas, call us or click here to schedule strategy session with us.
You cannot create desire in the marketplace. Your pockets are not deep enough. You have to find that desire that already exists and then channel it and direct it to your products and services (which you may need to modify as well to fit that need that already exists). Find out what your customers already need and GIVE IT TO THEM. Figure out the gap between what your customer’s current situation is and where they desire it to be and sell it to them. PERIOD.