4 reasons why content marketing is vital to growing your business

We’ve all heard the phrase “Cash is King”. In the online marketing world, Content isn’t far behind… Last year, as many of you know, there were many updates to Google’s algorithm with strange names assigned to these updates such as “Penguin” and “Panda”. For those of you who are not familiar with this, the short …

“If you’re not first, you’re last” – Ricky Bobby (from the movie Talladega Nights)

I love Will Ferrell. I remember the first time I saw him on Saturday Night Live (I think it was the Spartan Cheerleader Skit). I laughed for 10 minutes straight. I knew that he was a special talent. I’m an SNL buff all the way back into 1980’s when I was in high school (showing …

How Google’s new rules might affect your web site.

Cute, isn’t he? What I want to talk about this week is a different type of “Panda”, however. Last year, Google launched a series of updates to their search algorithm (their “RULES”) with a code name “Panda” Yes, they think they’re the CIA now… They recently (last week) announced that a new Panda update is …

How to use landing sites and pages to grow your business.

Some of you might have heard of landing pages. They are sometimes referred to as a “Splash Pages” or “Lead Capture Pages” or “Landing Sites”. Traditionally, these are used very specifically in marketing (search engine, email, direct mail, etc) as a way to direct a prospect or customer response to a very specific web page …

Are you missing out on future sales with your web site?

One of the biggest problems I see with companies and their web sites when it comes to generating sales is that they do not “capture” the email addresses of visitors. Most companies expect a visitor to come to their web site and immediately make a call or a purchase. It rarely works that way. It’s called …