How Google’s new rules might affect your web site.

Cute, isn’t he? What I want to talk about this week is a different type of “Panda”, however. Last year, Google launched a series of updates to their search algorithm (their “RULES”) with a code name “Panda” Yes, they think they’re the CIA now… They recently (last week) announced that a new Panda update is …

How to use landing sites and pages to grow your business.

Some of you might have heard of landing pages. They are sometimes referred to as a “Splash Pages” or “Lead Capture Pages” or “Landing Sites”. Traditionally, these are used very specifically in marketing (search engine, email, direct mail, etc) as a way to direct a prospect or customer response to a very specific web page …

Are you missing out on future sales with your web site?

One of the biggest problems I see with companies and their web sites when it comes to generating sales is that they do not “capture” the email addresses of visitors. Most companies expect a visitor to come to their web site and immediately make a call or a purchase. It rarely works that way. It’s called …