5 Strategies for Creating a High Converting Landing Page

For online visitors, the landing page of a website is the first impression that they have of a business. It is always the intention to get the visitors to perform a certain action such as a purchase or an opt-in. When we optimize the landing page of a website, we enhance the user’s experience. This, in turn, leads to higher conversions.

Landing page optimization may be defined as the method of improving the design of the landing page so as to generate more leads and increase the engagement of the visitors. Landing pages are the ideal places to optimize since the maximum traffic of any website is directed towards this page. A well-optimized landing page that leads to healthy conversions adds substantial value to the overall ROI of any business.

Below we discuss 5 ways in which we can optimize a landing page.

Clear call to action

One of the most famous mantras in sales is “Always Be Closing.” This should be the idea behind a well-optimized landing page as well. The most effective way to accomplish this is by creating a clear call to action or CTA.

A call to action may be defined as what we want our visitors to perform – making a purchase, signing up for a newsletter, submission of one’s email id, etc. A CTA is a nudge along the path of conversion. It is the persuasion and the effort to convert an interested visitor into a paying customer. As such, it is better not to throw too many CTAs towards a prospective customer. The best landing pages almost always have only one CTA.

A good CTA should be rigorously tested including the placement of the button, its size, and color. Even the copy of the text used in the CTA should be tested – button text, etc.

When designing the CTA, we have to make sure that the button is clearly displayed on the landing page. Visitors should not be made to guess which the CTA is. If need be, we should use visual cues such as arrows and images to direct the attention of the visitor to the CTA button. It is not advisable to have multiple CTAs on a single landing page.

Entice visitors with an irresistible offer

Many websites make offers to their visitors in order to make them perform the desired action which helps in the conversion rates. One example is when a visitor has spent about 10 seconds on the site, a pop up offers the visitor some form of savings in the form of discounts etc. if they choose to become a paying customer. A precise and to-the-point offer goes a long way in enticing a visitor into converting into a paying customer. While making the offer, it is important to convey to the visitor that the benefit is immediate.

Addressing the pain points

In order to create a relevant and pertinent landing page, it is very important to know what the visitors to your site want. Almost all visitors are looking to alleviate their problems. A landing page that provides a direct solution to a problem statement is more likely to have higher conversion rates than pages that do not.

Killer Headline

A headline addresses a lot of issues – interest, understanding, and attention. It is the first thing that visitors see when they visit a landing page. A good headline should be able to accomplish the following –

  • It should be able to grab a visitor’s attention
  • It should be able to convey to the visitor what the product or the service is all about.
  • It should be precise and concise.

Narrow Focus

The landing page of a website should always be as simple as possible. Research shows that the more options we provide to our visitors, the longer time they take to arrive at a conclusion or a decision.

When creating a landing page, one should make efforts to ensure that the CTA stands out as much as possible. Any other clickable links or buttons should preferably be removed. The landing page should comprise only of content that will aid in making the visitor perform the desired action. Most importantly, when deploying a form to obtain information from visitors, we should strive to create a form that does not ask for irrelevant details but is to-the-point and gathers all the vital information. Less is more in this case.

Need a great landing page for your business? Contact us today. Always here to help…

The AutoWeb Technologies Team

How to Increase User Acquisition With Mobile App Development

Today, there are about 2.2 million apps in the Apple App store and 2.6 million apps in the Google Play Store. Mobile Apps account for about 92 percent of all the users time spent on mobile in the U.S. With every passing day, it is becoming an increasing challenge to have a company’s app be unique and really stand out. User acquisition is probably the most important metric through which all organizations, with a footprint in mobile apps, measure how much value is being added to their top line.

Measurement of User Acquisition

User acquisition is measured primarily through two metrics – install rate and number of installs. These two metrics are the most important ways through which one can tell if their apps are being successful in reaching out to the key demographic. Marketers, however, use other metrics as well to properly evaluate the success of their apps:

  • * Cost per install (CPI) – This about $3.15 in the U.S. This is an expensive and not an efficient way to acquire users.
  • * Cost Per Action (CPA) – This is defined as the cost of converting a customer.
  • * ROI – This is used to determine if the users who have been acquired are actually adding value to the company.
  • * Customer acquisition cost (CAC) – This is defined as the total acquisition cost divided by total new customers.

User Acquisition Tools

App Store Optimization or ASO

It is important to optimize one’s app inside the App store after it is launched. Keywords should be put in the (app) app description and the app title. However, care should be taken to ensure that there is no keyword stuffing. Through the title and the description, you have to strive to convey to the key demography the benefits of using our app.

Social Media

Social media is one of the most important parts of any user acquisition strategy. Social media is a great way to reach out to the target audience. Some of the common strategies employed by marketers when working with social media are to follow industry leaders and well-known communities. Social media is probably the easiest and the quickest way to reach out to the key demography by making content go viral etc.

Segmentation

The key to a successful marketing strategy is smart segmentation. Targeting the right customer can increase conversions substantially as opposed to reaching out to an indiscriminate group of customers. Having said that, it is not an easy task to target the right customer for app marketing. Some methods that might help in segmentation are:

  • * Create a profile of your top customers in order to better target the future users.
  • * When building segments, it is important to have more than one with separately defined parameters in order to be able to reach out to customers with separate goals.

Video Ads

According to e-marketer, digital ad buys in 2017 will top $82 billion and video ads will account for about 15% of that. Mobile video ads consumption is increasing at the rate of 100% every year. Video content is hugely popular. In fact, speculation is that video ads may rival social media as a viable marketing strategy in the coming few years. Some of the most common tools used for video ads are Loop Me, Inneractive, and YouTube Mobile Video Ads.

Content Marketing

Content marketing is a very good way to reach out and increase the user acquisition for any app. There are many platforms online which allow you to sign up and talk about your product for free. However, just engaging these platforms in order to market one’s product will not work. Instead, you need to participate and engage customers and convince them into trying out your products. This will happen primarily through engagement via refreshing, entertaining and informative content. Some of these content platforms are Buzzfeed, StumbleUpon, Product Hunt and Quora.