A New Year’s Business Checkup 2015 – PART ONE

As 2014 comes to a close, we want to wish you and yours all the very best for the upcoming 2015. It’s been a great year here at AutoWeb Technologies and we’re just so fortunate to be able to do what we do here everyday. Thank you again for all you do for us as customers and friends.

At this time each year most people and companies find themselves taking inventory of where they’ve been and where they’d like to go in the coming new year. The great thing about life is that it’s never to late to make personal and professional changes that we’ve been thinking about. Whether it be a living a healthier lifestyle, earning more income, or learning a new skill, the time is never better than the present.

The same can be said for your business. What kind of year did you have? Are you satisfied with your revenue? Did you reach your goals? Is your business growing?

For us, we’re focusing our 2015 on continuing to raise the level of our design work. We like to think of ourselves as a company that can provide premium web site services for a fraction of the cost as well as offering the very best premium Search Engine Optimization plans available anywhere, at any comparable price. We’ll also continue to strive each and every day to remain as compliant as possible with Google’s ever-changing algorithm. Happy web site, happy Google, happy business!

PLUS!!! We’re going to be rolling out a comprehensive, step-by-step, “take you by the hand”, program for helping you have your very best 2015 EVER!!! Stay tuned for Part Two.

So, what are your goals for this upcoming year? Would you like more sales?

Here is a useful checklist you can use to make sure that you’re on track to meet your business goals in 2015:

Sales and Marketing

  • When a lead comes into your business, do you know where it came from?
  • Once a lead arrives, is it tracked and serviced in a way that is prompt and repeatable?
  • Are you measuring return on investment from your lead flow? In other words, do you know what is working and what isn’t in regards to your marketing dollars being spent?
  • Are you building a database of all leads that come into your business and marketing to these leads each and every month to help establish familiarity and trust? Remember, not all in-bound leads will buy from you initially. Groom your leads over time and they may become customers or referrals at some point.


Web Site & Web Marketing

  • Does your web site have an updated, professional appearance that is easy to manage, easy to navigate, and easy for a visitor to take action?
  • Are you updating your web site regularly with new content and/or blog posts?
  • Where do you rank in the search engines with your core group of keywords?
  • Are you being proactive with your SEO and/or PPC to ensure that Google finds your site relevant and boosts your rankings?


Deliverables

  • Is your product or service experience the same each and every time?
  • Do you have established policies and procedures for your employees to work with that are easy to follow and allow them to be successful?
  • Are you delivering on your promises and “WOWING” your customers?
  • Are customers giving you good testimonials and referrals?
  • Does your company have an easy way for customers to communicate product and service support issues, problems, feedback, etc.?
  • What can you do to improve your overall customer service experience?
  • Would you buy from you?


Product and Service Development

  • Are you spending time each week or month keeping up to date on the latest developments in your industry?
  • Do you keep a watchful eye on your competitors to see what they’re doing and how you can learn or improve from them? What are they doing that you shouldn’t do?
  • What do your customers really need and want? Are you developing the products and services that really matter to them?

Taking action on one or more of these items is a big step. It takes time, but remember that there is no time like NOW. Your business, your employees, and most importantly…your customers will thank you for it!

Have a very safe and happy holiday season!!

-The AutoWeb Technologies Team

The 5 components of a successful Blog

In today’s digital world, it seems like every company has a blog to round out its digital footprint. Some blogs are better at delivering relevant content and others are better at posting an instant viral hit. But what does it take to find that sweet spot between the two? Here are five elements for a successful corporate blog.

THE STRATEGY

A great starting point is to ask “Why do we even have a blog in the first place?”. Blogging for blogging’s sake can be costly and time consuming. It’s important to set goals along the way as the blog grows and evolves. Such goals might include improving the number of shares of our content we’re delivering or using the blog as a lead generation tool. The strategy should include ideas that will resonate with your audience. This will make it easier, over time, to develop an editorial calendar and stay organized.

 
THE EDITORIAL CALENDAR

Your editorial calendar should aim to contain a mix of relevant and timely content delivery. This is the mechanism that will help you and your readership identify with and know what to expect. You may have a great blog in theory, but success really comes down to individual posts and assets and whether or not the content is shareable by others.

THE SEEDING STRATEGY

The “if you build it, they will come” model doesn’t work anymore in terms of blogging and content. You can spend a lot of time creating great content that someone may eventually share, but there needs to be a strategy driving how the initial content is seeded. This means determining whether you will used paid or organic delivery of this content or a mix of the two.

THE VOICE

Being consistent is key. The content that resides on your blog must be consistent. It is critical to ensure that even though this content comes from the blog or drives someone to the blog, the content itself can’t be stale. Your content needs to evolve and include topics that are of interest to your audience and relevant for the time period. Try to make every post elevate your brand’s authority and credibility with the audience.

THE ANALYTICS

If you can’t measure it, you can’t manage it. That’s where Analytics come into play. Analytics provide insights that you can use to optimize your content strategy over time. Keep an eye on visits, shares, reader interactions, etc. to get a good handle on what your audience truly wants from you. A strong blog that stands out among a crowded space will offer your audience a reason to return.

Need help with your Blog? Our writing team produces hundreds of blogs for companies nationwide each month as part of our premium SEO service.

Contact us directly or your account manager for more details.