What are the first steps? How soon can I expect results?
First, we conduct a kickoff call to establish clear goals and help determine the right mix of keywords, ad copy, special offers, call-to-action statements, etc. We then connect your website, Google analytics, and Google Adwords to our digital marketing dashboard/lead tracking tool. This can take 1-2 weeks. From there, we build out your campaign with ad groups and ads (with your targeted keywords) and daily budget. After that, you're up and running! Generally, it is about a 3 week process.
Do you do Facebook ads also?
Yes. We can run a combination of FB Ads with Google Adwords if you desire.
How much budget should I allocate?
We recommend starting small and working with our team to determine what you are willing to spend to acquire a new customer. You can always ramp up once you start closing sales.
What do you do in my campaign each month?
Weekly, we monitor your best/poorest performing ad, adgroups, and keywords. We make adjustments, add negative keywords where appropriate and hone your campaign to sharp point for maximum performance.