The 5 components of a successful Blog

In today’s digital world, it seems like every company has a blog to round out its digital footprint. Some blogs are better at delivering relevant content and others are better at posting an instant viral hit. But what does it take to find that sweet spot between the two? Here are five elements for a successful …

The 5 Unwritten Rules of Social Media

When it comes to engaging customers or followers on social media, there are certain unwritten rules that you should be abide by. Even though some of these rules may be obvious to social media professionals, it is always a good idea to re-evaluate these strategies every six months because even the savviest social professionals can fall into the trap of posting …

5 SEO Services You Should Avoid

From time to time, clients and prospects share with us certain SEO services they come across that appear cheaper and easier. There are a lot of good SEO and web marketing companies out there, so we always try to keep abreast of new developments, services, etc. in the SEO world. However, there are a few …

5 Common Marketing Mistakes to Avoid

Mistake #1: Neglecting to Really Know Who Your Customers Are When you build your business, you have a certain idea of who the product and services are for, but what if you’re wrong? Some companies make the monumental mistake of marketing to the wrong person. As a rule of thumb, the one with the purse-strings …

Native Advertising Predicted to Be Big in 2014

In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about .1 percent. …