The 5 Unwritten Rules of Social Media

When it comes to engaging customers or followers on social media, there are certain unwritten rules that you should be abide by. Even though some of these rules may be obvious to social media professionals, it is always a good idea to re-evaluate these strategies every six months because even the savviest social professionals can fall into the trap of posting …

5 SEO Services You Should Avoid

From time to time, clients and prospects share with us certain SEO services they come across that appear cheaper and easier. There are a lot of good SEO and web marketing companies out there, so we always try to keep abreast of new developments, services, etc. in the SEO world. However, there are a few …

5 Common Marketing Mistakes to Avoid

Mistake #1: Neglecting to Really Know Who Your Customers Are When you build your business, you have a certain idea of who the product and services are for, but what if you’re wrong? Some companies make the monumental mistake of marketing to the wrong person. As a rule of thumb, the one with the purse-strings …

Native Advertising Predicted to Be Big in 2014

In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about .1 percent. …

4 reasons why content marketing is vital to growing your business

We’ve all heard the phrase “Cash is King”. In the online marketing world, Content isn’t far behind… Last year, as many of you know, there were many updates to Google’s algorithm with strange names assigned to these updates such as “Penguin” and “Panda”. For those of you who are not familiar with this, the short …

“If you’re not first, you’re last” – Ricky Bobby (from the movie Talladega Nights)

I love Will Ferrell. I remember the first time I saw him on Saturday Night Live (I think it was the Spartan Cheerleader Skit). I laughed for 10 minutes straight. I knew that he was a special talent. I’m an SNL buff all the way back into 1980’s when I was in high school (showing …