6 things your small business should do this summer

Well, summer is about half over. Hopefully, everyone is having a great summer so far, taking some time for friends and family as well as some much needed vacation time. We’ve been busy as usual here, so much so that we didn’t have much time this month for a “web” oriented Blog post. Instead, we …

Choosing the Right Color Palette for your Brand

Sometimes, the color you choose to represent your company’s brand is almost as important the product or service that you sell. There are serious psychological factors that are proven to be a deciding influence for consumers when making a buying decision. When choosing a new color palette for your brand or changing your existing one, …

Google Goes for a Ride

A study by J.D. Power found that in 2012, 47 percent of vehicle owners indicated they used a downloaded app on their smartphone for navigation in their vehicle, compared with 37 percent in 2011. Notably, 46 percent of owners indicate they “definitely would not” or “probably would not” repurchase a factory-installed navigation system if their …

You mean some of those reviews are fake?!

Obviously, some online reviews are fake. According to a 2012 report from Gartner Research, “between two and six percent of online reviews are fake or deceptive.” Jenny Sussin, a Gartner analyst and co-author of the report, found that, “In the hospitality industry, you are more likely to see bookings go up when you have better …

Extreme Video Marketing

Many companies use video to promote the brand, products and services. Some are taking it to the extreme, using pretty amazing cameras like the GoPro to demonstrate a product from the user’s point of view. The GoPro camera was originally invented for surfers, to shoot the view inside the curl of a wave. But that …

Google Builds a Barge…

Not a virtual barge, a real barge, docked in San Francisco Bay. A second one has been towed into Portland Harbor, Maine and reportedly, two more are under construction. As with all things Google, there’s plenty of mystery because Google isn’t saying much. On November 6th, Google released this statement: “Although it’s still early days …