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Web Site Design and Web Marketing Tips Blog

A New Year’s Business Check-up

Posted On: 31 December 2013 Posted By: admin

As 2013 comes to a close, we want to wish you and yours all the very best for the upcoming 2014. It’s been a great year here at AutoWeb Technologies and we’re just so fortunate to be able to do what we do here everyday. Thank you again for all you do for us as …

Social Media Grows Stronger Than Ever.

Posted On: 17 December 2013 Posted By: admin

From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy: The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.” YouTube reaches more U.S. adults aged 18-24 than any cable network …

The Video Advertising Advantage

Posted On: 12 December 2013 Posted By: admin

According to a study conducted by Nielsen, online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences. Two key findings: Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video. Online video ads score higher impact than TV ads on …

You mean some of those reviews are fake?!

Posted On: 4 December 2013 Posted By: admin

Obviously, some online reviews are fake. According to a 2012 report from Gartner Research, “between two and six percent of online reviews are fake or deceptive.” Jenny Sussin, a Gartner analyst and co-author of the report, found that, “In the hospitality industry, you are more likely to see bookings go up when you have better …

Extreme Video Marketing

Posted On: 28 November 2013 Posted By: admin

Many companies use video to promote the brand, products and services. Some are taking it to the extreme, using pretty amazing cameras like the GoPro to demonstrate a product from the user’s point of view. The GoPro camera was originally invented for surfers, to shoot the view inside the curl of a wave. But that …

Google Builds a Barge…

Posted On: 20 November 2013 Posted By: admin

Not a virtual barge, a real barge, docked in San Francisco Bay. A second one has been towed into Portland Harbor, Maine and reportedly, two more are under construction. As with all things Google, there’s plenty of mystery because Google isn’t saying much. On November 6th, Google released this statement: “Although it’s still early days …

Keyword Encryption and You (an update)

Posted On: 29 October 2013 Posted By: admin

As we’ve been reporting recently, keyword encryption means that Google will no longer reveal the keywords that sent traffic to websites from search queries. By the end of 2013, Google intends to encrypt all keyword search activity, with the exception of clicks on Adwords PPC ads. Much of SEO reporting is based on Google keyword …

Google GOES DARK….

Posted On: 24 September 2013 Posted By: admin

Well, the day many SEO professionals and web site owners hoped would never come, apparently did yesterday. It looks like Google has cut off keyword data altogether for SEO analysis. You’re probably asking “What?” and “Why?”. Let’s start with the “What”… What is keyword data? Keyword data tells us what search term someone uses to …

Google Goes In-Depth

Posted On: 18 September 2013 Posted By: admin

Billions of internet searches happen every day through the various search engines such as Google, Bing, and Yahoo. Yet people do look to other sources for information and answers. Some people still consult the encyclopedia! In 2010, after 244 years, Encyclopedia Britannica went out of print. In an acknowledgment of the realities of the digital …

Why the telephone can be one of THE most powerful components to your SEO plan.

Posted On: 31 July 2013 Posted By: admin

With smartphone texting, online messaging, social media, and email, many of us find ourselves using the phone less and less to communicate. This is true many times, unless you own a business. The phone, for most of businesses is the primary pipeline for inquiries and new sales. Statistically, 40% to 50% of highly qualified leads …