Google’s Panda 4.0 update has arrived. What your business needs to know.

On May 20th, Google’s SEO Spam Supercop, Matt Cutts, announced on his Twitter feed that Google had just begun rolling out Panda 4.0. Before we address the specifics of what you need to know, let’s do a quick review of what Panda is… What is Panda? Panda is an algorithm update, started in February 2011, …

Google Goes for a Ride

A study by J.D. Power found that in 2012, 47 percent of vehicle owners indicated they used a downloaded app on their smartphone for navigation in their vehicle, compared with 37 percent in 2011. Notably, 46 percent of owners indicate they “definitely would not” or “probably would not” repurchase a factory-installed navigation system if their …

Native Advertising Predicted to Be Big in 2014

In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about .1 percent. …

Social Media Grows Stronger Than Ever.

From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy: The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.” YouTube reaches more U.S. adults aged 18-24 than any cable network …