Google goes Old School

Onsite SEO is very important. Google’s recent algorithm updates, like Penguin, have transformed the SEO industry. For many years, there was a tremendous shift from onsite SEO (page content, onsite blogs, page markup, etc) to offsite SEO tactics (aka: link building). However, onsite SEO (site structure, content quality, and usability) has come back into the spotlight …

A New Year’s Business Checkup 2015 – PART TWO – The 3 P’s!!

First off, Happy New Year!!! Hope you and yours had a fantastic and safe holiday season. We’ve received some really great comments and feedback from many of you in regards to part one of our New Year’s Business Checkup. Many of you have expressed optimism about 2015 and are prepared to buckle down and have …

The 5 Unwritten Rules of Social Media

When it comes to engaging customers or followers on social media, there are certain unwritten rules that you should be abide by. Even though some of these rules may be obvious to social media professionals, it is always a good idea to re-evaluate these strategies every six months because even the savviest social professionals can fall into the trap of posting …

The secret to keyword success for smaller companies in local markets.

For small companies who are just getting started in SEO, thinking about keywords and trying to understand how the search engines work is very important. Keyword research should be the foundation of your SEO campaign when you’re trying to position yourself in your market and for the search engines. Keywords are, at the end of …

7 surprising statistics about Search Engine Optimization (SEO)

Most business owners know that Search Engine Optimization is a great marketing strategy. The main benefit is that it is much cheaper that many other advertising channels and you can get the correct message to the correct audience if done correctly. Most companies are now planning their marketing strategy for 2015 (Where did 2014 go??). …

Google To Specify When Pages May Not Work On Mobile Devices

Google is going to start letting mobile searchers know when results include pages that may not work on their devices. For example, on a device that doesn’t support “Flash”,  (which includes Apple’s iOS and Android versions 4.1 and higher), Google search results on mobile devices will display a message with the result that reads: “Uses …