Choosing the Right Color Palette for your Brand

Sometimes, the color you choose to represent your company’s brand is almost as important the product or service that you sell. There are serious psychological factors that are proven to be a deciding influence for consumers when making a buying decision. When choosing a new color palette for your brand or changing your existing one, …

The Evolution of SEO

On August 6, 1991, Tim Berners-Lee published the very first website. It wasn’t until 1997, or thereabouts, that anyone uttered the phrase “Search Engine Optimization.” According to leading search engine expert Danny Sullivan, the phrase “Search Engine Optimization” probably came into use in 1997, but webmasters and others who recognized the value of having a …

83% of Consumers now EXPECT this from your company.

Since April’s recent Algorithm update mandating that web sites be mobile compatible in order to stay atop of the search engines a lot has happened. First, many companies have seen their rankings plummet with Google. Our phones have been busy with “Why is this happening?”. Many times, this is the reason. Second, a recent survey of …

5 ways to improve your website’s visitor experience

Whether you sell goods and services, the goal of your web site should always be to provide a rewarding experience that encourages visitors to explore, act, and return. This can be a tough balancing act, however. Many times, clients try to do too much and offer too much content, making it difficult for visitors to act or become engaged. …

The Top 3 Things To Think About When Outsourcing Your SEO

When Google’s Algorithm made a very large update in 2013, the SEO landscape changed forever. We saw a complete change in the traditional approach to getting links and building domain authority. This change ultimately brought content marketing into the forefront because we now know that this is the ONLY way to build quality links and …

Half of Small Businesses Spend Less than $300 Per Month on Online Marketing

BrightLocal (an online seo analytics tools provider) recently released their annual internet marketing survey of small- to medium-sized businesses. Their survey covered more than 736 small businesses. These are all employers that have less than 50 employees to be qualified as respondents.  Top Takeaways from the Survey We see that more small businesses plan to increase …

Google formally announces mobile friendly ranking factor in latest algorithm update.

This is HUGE news from Google… Google has made a formal announcement about their mobile algorithm change. April 21st marks the day that Google will be rolling out their mobile-friendly ranking factor into their algorithm. Google said that this new ranking factor will run in real-time, so if you do miss this April 21st deadline, …